Finance & Marketing Insights
Guides, benchmarks, and tips to help you get more from your numbers.
What Is a Good ROAS in 2025? Industry Benchmarks by Platform
Learn what return on ad spend benchmarks look like across Google, Meta, TikTok, and LinkedIn — and how to improve yours.
Average CPC by Industry in 2025: Google Ads Benchmark Data
See how your cost per click compares to industry averages across 20+ sectors and learn how to lower your CPC.
How to Calculate Your Break-Even Point: A Step-by-Step Guide
Everything you need to know about break-even analysis — from the formula to real worked examples for different business types.
What Is a Good CPM? Average CPM Rates by Platform and Industry
Understand what CPM rates to expect on Facebook, Instagram, YouTube, and Google Display — and when to be concerned.
LTV to CAC Ratio: What It Is and Why It Matters for Growth
The LTV:CAC ratio is one of the most important metrics for any business. Learn what a healthy ratio looks like and how to improve it.
Email Marketing ROI in 2025: Benchmarks and How to Improve Yours
Email marketing consistently delivers the highest ROI of any digital channel. Here’s how to measure and maximise yours.